Services
Design Strategy
Platform Strategy
UX/UI Design
Platform Development
Cerberus Capital
Cerberus Capital is one of the world’s leading private investment firms. With a global portfolio spanning private equity, real estate, and credit strategies, the firm’s work impacts industries and communities around the world. A firm with deep heritage and rigorous principles, Cerberus sought a digital brand presence that reflected its stature while enabling clearer communication with investors, partners, and broader audiences.
Cerberus Capital
Andromeda is building the first decentralized, on-chain operating system designed to simplify and accelerate blockchain development. With a modular framework and seamless multi-chain compatibility, Andromeda empowers developers to build, launch, and scale Web3 applications faster and more efficiently. Its mission is to serve as the foundational layer for the next generation of decentralized innovation.
The Challenge
Designing and developing a content-managed website for a tier‑one financial institution presents unique demands. Cerberus needed a platform that reflected both its prestige and its forward momentum. This meant balancing refined brand expression with intuitive usability. Brand elements such as logo, color, and tone of voice had to be consistently integrated while ensuring clarity of navigation and access to essential content.
At the same time, the site had to meet strict standards for performance, accessibility, and regulatory compliance. Content needed to be manageable from the back end so teams could update quickly, and user data had to remain secure. The challenge was to deliver an experience that honored Cerberus’s legacy while positioning the firm for the future.
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Design Strategy
We began with an audit of existing brand assets and content structures to uncover opportunities for clarity, cohesion, and hierarchy. Our design strategy focused on expressing Cerberus’s depth and expertise without overwhelming the user. Visual direction emphasized restraint, precision, and authority, aligning the digital experience with the firm’s brand values.
Platform Strategy
To ensure scalability and ease of management, we designed a flexible platform architecture that supports dynamic content updates and future growth. Content types were structured to reflect how users explore, from leadership and insights to strategies and portfolios, and the back end was built to enable fast, secure publishing across teams.
UX/UI Design
User experience centered on simplifying complex navigation paths and highlighting the most critical content. We reorganized key sections to better reflect audience needs and intent. The UI was designed for readability, responsiveness, and polish—combining clean typography, balanced white space, and subtle interaction cues to create a sense of trust and clarity throughout.
Platform Development
The final site was developed with performance, security, and accessibility as core requirements. We implemented a content management system tailored to Cerberus’s needs, allowing for efficient updates and long-term maintainability. The platform meets enterprise-grade standards while delivering a refined, responsive user experience across devices.
The Results
The redesigned site now reflects Cerberus’s global leadership and long-term vision. It provides users with clear, intuitive access to information and gives internal teams the tools to manage content with confidence. The digital experience aligns with the firm’s reputation: grounded, disciplined, and built to perform.
