Services
Brand Strategy
Verbal + Visual Identity
Web Design
Motion Design
Social
Dual Fluid
Dual Fluid is a Berlin-based innovator in nuclear technology, reshaping the future of clean energy. Driven by a mission to deliver abundant, affordable, and ultra-low-emission power, their breakthrough reactor design offers a scalable, sustainable alternative to fossil fuels, even in the world’s most energy-challenged regions.
Dual Fluid
Dual Fluid is a Berlin-based innovator in nuclear technology, reshaping the future of clean energy. Driven by a mission to deliver abundant, affordable, and ultra-low-emission power, their breakthrough reactor design offers a scalable, sustainable alternative to fossil fuels, even in the world’s most energy-challenged regions.
The Challenge
Decades of fear and misinformation have clouded nuclear energy’s potential. Dual Fluid asked us to shift the narrative by making their complex technology accessible and compelling. Our objective was to build credibility, attract forward-looking investors, and present nuclear as a clean, scalable solution to today’s energy and climate demands, without relying on greenwashing.
Brand Strategy
Our work with Dual Fluid challenged us to reframe public perception of nuclear energy. With deep-rooted skepticism and historical baggage surrounding anything “nuclear,” we needed to communicate a complex, breakthrough technology in a clear and engaging way. The goal was to build trust, attract forward-thinking investors, and position Dual Fluid as a real, scalable solution to today’s energy demands such as Giga factories, data centers, and electric grids, all while avoiding the pitfalls of greenwashing.
Energy
Telling the right story, both visually and verbally, was essential to building trust around Dual Fluid’s breakthrough nuclear technology. We aimed to make all audiences, from policymakers to the public, feel informed and at ease while learning about the power, safety, and efficiency of this innovation.
Visual + Verbal Identity
The A360Z team crafted a confident, accessible, and scientifically grounded identity for Dual Fluid. We avoided fear-driven language while addressing nuclear associations with honesty and clarity. Our unified voice speaks to educators, policymakers, scientists, and emerging talent. Visually, we broke away from outdated nuclear tropes, building a forward-looking system with fresh color, modern typography, and dynamic visuals. From precise 3D models to purposeful motion, every element was designed to simplify the science and spotlight innovation, positioning Dual Fluid as a credible leader in the future of clean energy.
Experience Design
The Dual Fluid web experience transforms scientific complexity into clarity. Interactive tools like sliders, hover reveals, and visual explainers make dense content approachable without losing depth. Clean layouts, calming UI, and humanized data build trust. Structured for investors, scientists, policymakers, and the public, the site balances storytelling with technical detail. Subtle motion adds a sense of innovation, while real photography and team narratives bring the technology to life. Built on a scalable system, it remains responsive, accessible, and ready to grow.
Industry
Energy
Motion Design
Motion played a subtle but powerful role in expressing Dual Fluid’s connection to atomic-scale innovation. Smooth, particle-inspired transitions, gentle fade-ins, and responsive microinteractions guided users through content with clarity and ease. Every animation was intentional, designed to support storytelling, spark curiosity, and add a refined, futuristic tone. The result was a digital experience that felt both intelligent and human, reflecting the sophistication of the technology.
The Results
The new brand and digital experience helped Dual Fluid shift perceptions, drive engagement, and spark real-world impact across key audiences.
Website Engagement
The redesigned site led to longer session durations, lower bounce rates, and more pages viewed per visit. Key pages like technology, careers, and investor info saw stronger search rankings and higher click-through rates.
Press + Partnerships
Following the rebrand, Dual Fluid was featured in leading tech and energy publications. The refreshed identity also opened new partnership opportunities and made mission-driven messaging easier to share.
Lead Generation
Inbound interest grew significantly, with more inquiries from investors, researchers, and potential hires. Downloads of technical content and contact form submissions also saw a marked increase.
Stakeholder Feedback
Investors, board members, and regulators responded positively to the brand’s clarity and credibility. Internally, the launch boosted team pride and reignited connections with past collaborators and industry peers.
Recruitment + Talent
Career page traffic and conversions rose, especially among younger technical talent. Candidates consistently noted the brand’s clarity and purpose as standout qualities.
Press + Partnerships
Following the rebrand, Dual Fluid was featured in leading tech and energy publications. The refreshed identity also opened new partnership opportunities and made mission-driven messaging easier to share.
Stakeholder Feedback
Investors, board members, and regulators responded positively to the brand’s clarity and credibility. Internally, the launch boosted team pride and reignited connections with past collaborators and industry peers.