Services
Brand Strategy
Web Design
Interaction Design
Visual + Verbal Identity
Design System
Motion Graphics
Video
HyperLoopTT
HyperloopTT is a pioneering transportation company reimagining how people and goods move. Built on a model of lean collaboration and open innovation, the company brings together global experts to develop a sustainable, high-speed transit system based on patented Hyperloop technology. With engineering far ahead of market readiness, the challenge was clear: the brand needed to communicate its vision not only to governments and investors, but also to everyday people.
HyperLoopTT
HyperloopTT is a pioneering transportation company reimagining how people and goods move. Built on a model of lean collaboration and open innovation, the company brings together global experts to develop a sustainable, high-speed transit system based on patented Hyperloop technology. With engineering far ahead of market readiness, the challenge was clear: the brand needed to communicate its vision not only to governments and investors, but also to everyday people.
The Challenge
As momentum built around the Hyperloop concept, HyperloopTT faced a unique challenge. Its technology was real, validated, and advancing quickly, but public perception often struggled to keep up. Hype, skepticism, and comparisons to science fiction made it harder to communicate the credibility and impact of the work. The existing digital presence did not reflect the depth, ambition, or human benefit of the project.
HyperloopTT asked us to bring the experience to life in a way that felt both visionary and grounded. The goal was to create a digital presence that could educate and inspire, translating complex systems into intuitive storytelling. It needed to position the company as a serious, science-led innovator shaping the future of transportation.
Motion Graphics
Motion was used to reinforce the core idea behind the rebrand: transformation through clarity. Subtle, purposeful animation brings energy and flow to the brand, helping visualize complexity becoming structured and understandable.Rather than decoration, motion functions as a storytelling tool, adding depth and momentum while maintaining a restrained, enterprise-grade feel.
Route Simulator
Want to see how little time it takes to get from Paris to Berlin, from Shanghai to Beijing, from Motueka to Timaru? The route simulator draws a route on a map and calculates variables such as the number of people transported compared to other modes of transportation, time saved, speed, and CO2 emissions (Hyperloop has none).
AR & VR Experience
An augmented reality simulation means that a capsule can be tracked inside the tube. Peripheral telematic data tracks key metrics of the capsule, tubes, and system.
Short Films & Animation
Storytelling can be a powerful way to communicate the narrative of a novel technology. Short films appeal to people’s emotions, explain the technology and expand reach and awareness to help grow the pool of innovation resources. Films under 1 minute are designed for social media channels and longer versions can live on the website, presentations, in the office space, and YouTube.
Passengers and cargo capsules hover through a network of low-pressure tubes between cities transforming travel time from hours to minutes.