Services
Digital Strategy
Experience Design + Development
Experiential Design
For Amazon’s newest animated adult superhero series, they tapped 360DESIGN to build a visual premiere that would take the experience beyond the screen and allow the viewers to become a part of this epic cinematic experience.
Cerberus Capital
Amazon Studios: Invincible
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The Challenge
The challenge was to design a digital experience that captures the high-energy, cinematic intensity of the Invincible premiere while translating it into an interactive web format. The platform needed to balance bold visual storytelling with performance and usability, ensuring that rich media—such as trailers, character moments, and motion-driven elements—did not compromise load speed or responsiveness. At the same time, the experience had to engage fans in a way that felt immersive and true to the brand, bridging the gap between a live premiere event and a scalable digital environment that could deliver the same excitement, narrative depth, and emotional impact to a global audience.
Digital Strategy
The digital strategy centered on translating the energy and exclusivity of the Invincible premiere into a scalable, high-impact online experience. This meant prioritizing bold, cinematic visuals and motion-driven interactions while maintaining fast load times and seamless performance across devices. The approach leveraged a clear content hierarchy to guide users through key moments—trailers, character highlights, and narrative beats—while encouraging exploration without overwhelming them. By combining immersive storytelling with responsive design and optimized media delivery, the platform effectively extended the reach of the premiere, allowing a global audience to engage with the brand in a way that felt dynamic, accessible, and true to the original event.
Experience Design
The digital strategy centered on translating the energy and exclusivity of the Invincible premiere into a scalable, high-impact online experience. This meant prioritizing bold, cinematic visuals and motion-driven interactions while maintaining fast load times and seamless performance across devices. The approach leveraged a clear content hierarchy to guide users through key moments—trailers, character highlights, and narrative beats—while encouraging exploration without overwhelming them. By combining immersive storytelling with responsive design and optimized media delivery, the platform effectively extended the reach of the premiere, allowing a global audience to engage with the brand in a way that felt dynamic, accessible, and true to the original event.
Experience Design + Development
The digital strategy focused on transforming the film’s premiere into an immersive, story-driven online destination that could scale globally while preserving Dior’s sense of exclusivity. By creating a virtual theater environment, we combined cinematic content with interactive touchpoints—allowing users to navigate, discover, and engage with key elements of the documentary.
The experience was designed to build anticipation pre-launch, drive engagement during the premiere, and extend the film’s lifespan beyond its release, turning passive viewers into active participants within Dior’s world.
To give the audience a chance to connect with the series on a deeper level while expanding the reach and awareness of the program, an Instagram filter was able to give guests the experience of being Invincible wearing his iconic mask and flying through cities at supersonic speeds.
Experiential Design
The experiential design extends beyond traditional interaction, transforming the premiere into a multi-sensory digital event that mirrors the excitement of a live cinematic experience. It combines immersive visuals, sound, and interactive elements to create moments that feel tangible and emotionally charged, drawing users deeper into the world of Invincible. By layering motion, narrative cues, and responsive feedback, the experience encourages active participation rather than passive viewing. This approach not only amplifies engagement but also fosters a stronger connection between the audience and the brand, making the digital journey feel immediate, memorable, and alive.
